Shu is a London-based vlogger, writer and freelance videographer specialising in food, travel and lifestyle verticals. With a background in digital advertising and strategic brand partnerships at Unruly to Content Producer at Lucky Voice, Shu brings her knowledge of business within media to her current venture as a professional content creator (which fulfils her childhood dream of being paid to eat around the world). As a graduate of YouTube’s NextUp programme in 2016, she was recently named as YouTube’s “Creator On The Rise” in February 2019 and was featured on the platform’s Trending page and Twitter account.
How did you get into your line of work?
I’m completely self-taught when it comes to filming and editing! First created videos when I was studying drama at college to gain more confidence in front of the camera. Started off with fashion for a few years before transitioning to food and travel (after I realised I spent most of my money to eat around the world)
What is one of your proudest YouTube moments?
Being selected as one of nine people as part of YouTube NextUp! It was my YouTube manager who encouraged me to go freelance on my channel and to continue focusing on presenting food and travel! Here I am now!!! (Thanks YouTube)
Also – WINNING BEST VIDEO VLOG AT THE FIRST TRAVERSE CREATOR AWARDS! One of the best moments ever.
How do you get into the creative flow?
I’ve been told countless times by other people that they prefer to “live in the moment” than to document their travels online. On the contrary, I find that filming my life helps me to live in the moment and appreciate my surroundings even more.
I always find it’s the attention we give to those “mundane” things that generate the most emotionally captivating stories. Things like the steam coming up from my coffee cup, the way the branches move with the breeze and the sloooooowwwwwww motion egg yolk as the fork hits the skin and – I’m going to stop. Getting hungry.
Which YouTuber would you like to switch places with for a day?
Either Sophia Chang/Weylie/Jenn Im/Bubz. They’re all huge influences of mine, all have the CUTEST DOGS and are inspirational in how they approach their professional and personal lives.
What is one thing you wish you had had or known when you first started out?
I wish I didn’t put myself down as much as I used to. I’ve always tried to make each video better than my last but I used to edit a video, put it up then find a million things I hated about it as soon as it was online. It wasn’t a healthy way of motivating me to improve my skills and put a lot of pressure on filming future videos.
I now have the mindset that each video I create now, is to the best of my ability at this moment in time. I look forward to seeing how much I will have progressed in my filming/editing at a later date and aim to learn as much as I can along the way but won’t tell myself a bunch of horrible things leading up to it.
Why should people buy a ticket to BLL?
It’s a rare opportunity to meet other likeminded creators, network with brands and connect with people who live and breathe the same things as you do. It’s such a friendly, supportive and inspiring community to be a part of and I look forward to meeting existing friends and new faces at BorderlessLive in September! 🙂
Click here to buy your ticket and hear more from Shu on 6-7th September at Tobacco Dock.