Originally from the Seychelles, Natalie Lefevre has worked as a model, TV presenter, and professional singer.
She holds a BA in Computer Information Systems and was previously Director of Corporate Affairs at Euronews NBC, where she launched the luxury site Living It and travel site, Wander. Before branching out into travel journalism and blogging.
She now works as a social media consultant to a growing roster of clients.
Find out more about Natalie below:
How did you get into your line of work?
I was a director of corporate affairs managing a press, partnerships and communications department for a big European news channel. They asked me to create the strategy between the teams for our new luxury site called Living It, the Instagram account and then the travel article called Wander, so we could acquire more advertising sales.
One of my best friends, Hofit Kalon, made me realise with this at the value of my Instagram blog needed more attention, to focus on creating beautiful content, trying to go viral and having a presence while learning by doing in order to grow with the travel trends.
Three years ago I had 15,000 followers and due to intense dedication with this platform, I decided to position myself as a luxury travel influencer and here I am today with 260,000 followers. I’m an ambassador for Luxury World Traveler and the trunk in their life with many many repose and some viral video content.
What is one of your proudest blogging/ YouTube/online moments?
I may have a few but the most vivid and exciting experience was to discover Sekumpul, one of the largest waterfalls that I’ve ever seen in Bali. I stood at the cliffs’ edge to shoot a drone video, which was a little scary when I tripped. I still hold my breath when I think about it today but it went viral and looks so cool! The Cavo Tago cage pool suite was another big highlight.
How do you get into the creative flow?
What they say is true: practice practice practice. Many travels, working with other like-minded influencers, discovering, shooting as much as I can, with trial and error made me realise what style I am. Realising I need to stick to my authentic own identity, focus on specific or quality shots rather than too much unplanned became my goal and to keep doing what I’m doing has worked out well for me. It’s a lot of work, no matter what anyone says. You wake up early for the sunrise shot, we select, we edit, you have to be creative and always ever-changing with cool ideas for video or pics, or animated content to keep the Instagram profile competitive and growing.
Which influencer would you like to switch places with for a day?
Maybe with the real Tarzan but I doubt I’ll hug a crocodile like he does or trust and wait for an ambush of rhinos charging at me while I’m on the ground vulnerable for any decisions they make. I love his profile for the nature, animals and inspiring others to be proactive about saving the world in general. I like to use my platform for good causes and support One Ocean One Future, Save The Reef and other ocean related sites, since there was a lot of pollution and plastic is a real problem. Being conscious of the environment, my voice and my power with this profile is important to me to help make the world a better place for our future. I prefer to work with eco-friendly resorts that focus on sustainability and are aligned with my goals and message.
I also love Muradosmann for their creative beautiful content and ideas. I love the colours, the outfits, the feeling of escapism in their work and appreciate the editing, quality and time that goes into their shots. They’re very dedicated and inspiring as a couple and fun to watch. Their style is unique and they created the movement of “Follow Me To”. It would be a dream to create amazing content under his direction.
What is one thing you wish you had had or known when you first started out?
That the financial benefits are not as high as I would’ve expected, including the time involvement for successful shots and the consistency required since you’re only as good as your last post for a very short period. I love what I do so I wouldn’t change it for anything and the travel perks are amazing! I had to invest a lot of time and money to build a profile and get to the locations to shoot the content I needed.
Why should people buy a ticket to BorderlessLive?
Whether you’re an aspiring or an established influencer, it is always great to learn and keep improving, as this marketplace is ever evolving and trends change very often. This conference will provide attendees with a better understanding, as an influencer or a brand, whether you’re focused on growth or marketing and how to navigate the world of influencers that can help your product and exposure.
Click here to buy your ticket and hear more from Natalie on 6-7th September at Tobacco Dock.