Welcome to our weekly update on all things influencer marketing, social media and content creation. We like to stay ahead of the curve when it comes to influencer-related things, and instead of keeping all of our findings to ourselves we thought we would share the stories, reports and announcements that we find most fascinating each week.
This week Yorkshire Tea hit back at trolls, influencers put up paywalls and Instagram just keep on winning. Carrying on reading to find out more…
Gen Z and Insta-shopping
60% of US Gen Z shoppers use Instagram to discover new brands and products, making the platform essential for fashion/beauty brands looking to gain a cult following and loyal customers. In fact, new brands are more likely to see success from Insta-shopping than already established brands and the platform adds ease to the shopping process. Do you buy products you’ve discovered via Instagram? What would put you off purchasing from a brand via the platform?
Yorkshire Tea hit back at trolls
The Yorkshire Tea twitter account was attacked by trolls this week after a politician posed with a bag of their teabags. Their social media manager hit back at the comments made, urging people to remember that there are people behind brand social media accounts and that being trolled can be upsetting and overwhelming. After Caroline Flack’s tragic death a couple of weeks ago, does this incident prove that abuse on social media (sadly) isn’t going anywhere?
Are influencer ‘paywalls’ a good thing?
Established influencers are putting up their own versions of paywalls so they can charge their fans for exclusive content. While this may seem like bad news for the brands they previously relied on for an income, if they’re successful it does allow creators to focus on delivering high quality content. This means they can place more value on what their audience wants and enjoys, rather than on what pays the bills.
“What I do provides value and I should be compensated for that service, just like anyone else” – Caroline Calloway
Instagram will keep on winning with creators
From a unified aesthetic experience to the ability to really get to know creators via their video content, Instagram is still king when it comes to social media platforms. 40% of millennials say that their favourite content creators understand them better than their friends, which explains why the platform is still so heavily used (despite dropping engagement rates). Ben Jeffries shares more of his thoughts on why Instagram still reigns supreme in this post on The Drum.
Are you a LinkedIn influencer?
LinkedIn is no longer just about job vacancies and promotions, have a scroll through your feed and you will probably find some inspiring videos, interesting deep dive articles and motivational updates from entrepreneurs. Want to make your mark on the platform? This article gives some helpful tips on how to build your audience and engagement on the app.
Want to connect with some of the UK’s best influencers and learn more about how to make your mark on social media? Find out how you can showcase at BorderlessLive 2020