Welcome to our weekly update on all things influencer marketing, social media and content creation. We like to stay ahead of the curve when it comes to influencer-related things, and instead of keeping all of our findings to ourselves we thought we would share the stories, reports and announcements that we find most fascinating each week.
This week the World Health Organisation uses TikTok to combat misinformation about coronavirus, how influencer marketing could save the high street and the social network where everyone is an influencer. Carrying on reading to find out more…
Could influencer marketing save the high street?
It’s well known that the rise of influencer marketing has helped online brands to establish themselves and even grow loyal social media followings of their own, but could the same success be found for our struggling high street shops? Lois Bellamy, Sales Manager at Influencer, suggests four ways the high street could use influencers to boost their sales.
TikTok creators tell people to stop using the app
Before you think some kind of rebellion is afoot, this is actually a campaign run by TikTok via their @TikTokTips account. Determined not to make the same mistakes as platforms such as YouTube, the app is putting users’ health and wellbeing at the centre of this campaign and encouraging people to take breaks from the constant stream of videos that can be hard to resist.
Bespoke matchmaking is key to influencer campaign success
Whalar shared the results, and some of the content created, from their year-long 2019 Boots campaign with an emphasis placed on selecting the right creators for each element of the campaign. Influencer marketing is no longer about product endorsements, it’s about the story each brand wants to tell, with the most successful campaigns championing diversity and allowing creators to be authentic.
World Health Organisation joins TikTok to combat misinformation about coronavirus
It’s been dominating our newsfeeds this week, and the panic about coronavirus isn’t likely to slow anytime soon. However, the World Health Organisation are making an effort to combat some of the misinformation by jumping on TikTok. They’re using the app to provide public health advice on how to protect against the virus and whether or not masks are effective.
The social network where everyone’s an influencer
Say hello to Botnet, a platform populated entirely by adoring bots to mimic the positive aspects of being a celebrity. Sounds crazy, right? Arielle Pardes gave it a go for herself and reported back on some of the weird and wonderful features available (including the option to turn on ‘troll bots’…)
“The adoration was immediate, and powerful; several bots, each with its own algorithmically generated username, wrote, ‘I love you Arielle.’ Other comments eluded my understanding. ‘I’m going to be so sad when she gets in the shower’.” Read the full story on Wired.
Want to connect with some of the UK’s best influencers and learn more about how to make your mark on social media? Find out how you can showcase at BorderlessLive 2020