Craig Castle, known as CapitalCraig online, is a TikTok verified creator. He’s built an audience of 1.2 million on the platform and says it’s been “one hell of a ride”. Craig fills us in on his favourite TikTok challenge, the types of videos he enjoys filming and what it takes to build a loyal following…
Why did you first start posting TikTok videos?
I started posting on TikTok because I’ve always enjoyed making people laugh, or at least trying to make them laugh! The message I try to portray in my videos is to have fun, live life to the fullest and don’t let anything hold you back.
What do you like most about being a TikTok creator?
I really enjoy inspiring others through comedy and sentimental videos, it’s the reason I love being a creator on the platform. If I can pick someone up when they’re having a bad day, that’s a great feeling.
How can people build a loyal following on the platform?
It’s simple: be yourself, have fun and be consistent. The rest will happen if you stick to that. When you’re enjoying what you’re doing, it’s clear through your videos.
Which has been your favourite video to create and why?
I’ve enjoyed creating all of my videos, it’s a hobby and a passion all in one. I especially enjoy making the kind of videos that make people think, with a strong story line. They’re the type of video that hits deep.
What trends have you enjoyed most on TikTok?
Trends aren’t something I tend to get involved in, however, there are some that I have done for fun. The microwave challenge was a great one!
What are you looking forward to most at BorderlessLive?
Honestly? The entire experience. Meeting new people, meeting the team, it’s all very exciting and I feel privileged to be a part of it.
Want to hear Craig speak at BorderlessLive 2020? Make sure you get your ticket now so you don’t miss out!