Welcome to our weekly update on all things influencer marketing, social media and content creation. We like to stay ahead of the curve when it comes to influencer-related things, and instead of keeping all of our findings to ourselves we thought we would share the stories, reports and announcements that we find most fascinating each week.
This week Instagram livestreams surge, evolving influencer marketing strategies and what’s next for the marketing industry? Carrying on reading to find out more…
Instagram livestreams surge
Have you noticed an increase in people going live while they’re stuck at home? Mentions of Instagram Live on Instagram and Twitter skyrocketed by 526% between March 8 and March 15, according to Jeannette Ornelas, a senior digital marketing analyst at Mintel intelligence group Comperemedia. Livestreams are a great way for brands and influencers to stay connected with their audience, and it’s likely their popularity won’t fade as life returns to normal.
How coronavirus is changing the influencer business
Marketers and digital creators are adjusting to rapid changes in the influencer-marketing industry as the coronavirus continues to spread globally. Business Insider spoke to influencer-marketing professionals across the industry to better understand how they are adjusting their businesses to continue to earn a living during the coronavirus pandemic and the resulting economic turmoil.
What happens next for the marketing industry?
The million dollar question is how long will the impact of coronavirus last and how will it affect the marketing sector? Influencer take a deep dive into how COVID-19 might affect marketing in the next few weeks and months.
Co-watching on Instagram
Now you can scroll Instagram together with friends, turning a typically isolating, passive experience into something more social and active. This week Instagram launched Co-Watching, which lets friends on a video chat or group video chat browse through feed posts one user has Liked or Saved, or that Instagram recommends.
How an accessories brand is evolving their influencer marketing strategy
As coronavirus continues to spread and non-essential businesses shut down, companies like customizable accessories brand Stoney Clover Lane are rethinking influencer marketing strategies, halting gifting and instead focusing on building relationships with customers.