Welcome to our weekly update on all things influencer marketing, social media and content creation. We like to stay ahead of the curve when it comes to influencer-related things, and instead of keeping all of our findings to ourselves we thought we would share the stories, reports and announcements that we find most fascinating each week. This week Teen Vogue’s virtual prom, lockdown leads to 24% increase in Twitch viewership and video games add ‘stay at home’ adverts. Carry on reading to find out more…
Teen Vogue are hosting a virtual prom
On Saturday, May 16, Teen Vogue will celebrate the high school classes of 2020 with the Teen Vogue Virtual Prom in an effort to lift the moods of high school students. The prom will be hosted via Zoom and give students the chance to dress up and celebrate the end of the academic year.
‘Big Brother’ style TikTok house launches under lockdown in the UK
Would you rather be under lockdown at home – or in a house with some of the UK’s biggest TikTok influencers? Thanks to new online show Bytehouse (created by Fanbytes), you can watch six of the UK’s most popular TikTok stars cohabiting in a Big Brother-style program.
Lockdown Leads to 24% Increase in Twitch Viewership
Viewership on Amazon-owned Twitch has increased 24% during the Coronavirus confinement. This is according to research from Upfluence who have analysed how social behaviours have changed during lockdown.
Video games add ‘stay at home’ Covid-19 adverts
Coronavirus safety advice is due to be displayed within the titles of some of the UK’s most popular video games. Candy Crush Saga, Dirt Rally 2.0 and Sniper Elite 4 are among the games that will feature the messaging. The “Stay home. Save lives.” message will be featured in the initial ads.
Digital Voices launches initiative for YouTube creators amid COVID-19
Digital Voices, the YouTube influencer marketing agency, have launched a new initiative to support YouTubers during lockdown. The agency is asking YouTubers who have lost work as a result of the health crisis to get in touch. They will them aim to match them with existing brand sponsorship campaigns.