Welcome to our weekly update on all things influencer marketing, social media and content creation. We like to stay ahead of the curve when it comes to influencer-related things, and instead of keeping all of our findings to ourselves we thought we would share the stories, reports and announcements that we find most fascinating each week. This week Hearst launches pop-up Creator Network, the ethical dilemma of sponsored content during a pandemic and YouTube chefs teaching new generation to cook. Carry on reading to find out more…
Hearst launches pop-up Creator Network for branded content
How can media outlets and exhibitions continue to offer custom content for their commercial partners while working from home? Hearst have launched a pop-up Creator Network of trusted influencers, photographers, videographers and their own editorial team to create imagery and videos from their home studios and living spaces. We’re interested to see if this is a tactic that lasts beyond the pandemic as more natural, personable form of content.
The ethical dilemma of sponsored content during a pandemic
There’s been a noticeable increase in social media use as the majority of people continue to work from home. However, it’s unlikely this will translate into increased earnings for influencers. There’s a fine line to walk between providing engaging content to an eager audience and taking advantage of a crisis. Hester Bates, marketing director of Influencer, thinks it’s important that influencers don’t look too opportunistic.
YouTube chefs are teaching a new generation to cook
Videos that focus on how to cook are spiking on YouTube right now. Average daily views on videos with ‘cook with me’ in the title have more than doubled since March 15. From SORTEDfood to Laura in the Kitchen, there’s plenty of videos to learn from if you want to brush up on your home cooking skills.
Burger King offer free Whoppers to students (but only if they pass their pop quiz)
Are you able to complete some of Shakespeare’s soliloquies? Or solve tricky algebra equations? Burger King are offering free Whoppers to students who are able to answer their maths, science and literature questions. Could this style of interactive promotion become more common place as we all spend more time online?
First beauty collection from TikTok stars launches
TikTok ‘twinfluencers’ the Nel Twins have launched a collection of diamond glow effect lip glosses called Gloss Twins. The glosses are available for pre-order on the DTC website, and they will be promoted via the twin’s TikTok account. Since lockdown, TikTok has seen high engagement and was the number one app downloaded worldwide in March 2020.