When it comes to creating content, there’s a wide variety of apps available to you, but paying for them can quickly add up. Whether you want to create engaging Instagram Stories or add transitions and music to your videos, there’s free apps for pretty much every need. Here’s five we think are the most useful for improving the quality of your content.
Best app for video editing – InShot
This video editing app has a huge variety of tools and makes it easy to quickly edit clips. From adding text, to transition effects, to royalty-free music, InShot gives you everything you need to take your videos to the next level. It also has in-built social media content dimensions, so with the tap of a finger you can crop and resize your videos for IGTV, TikTok, Instagram main feed, YouTube and more.
If you enjoy adding effects to your videos, this app has lots of options including TV static, glitches and RGB. You can also flip, reverse, freeze or change the speed of your clips. If you want to add some fun graphics to your videos, they have a few collections of stickers for you to choose from. This means you can really put your own personal stamp on the content you create.
Best app for photo editing – Lightroom
While Lightroom for desktop is a service you would have to pay for, the mobile app is entirely free to use. This app gives you the option to make a wide variety of edits to your images. From the basics like adjusting brightness, saturation and contrast, all the way up to setting the hue, saturation and luminance of colours within your images.
You also have the option to create your own presets within the app (or download those created by someone else) which will help you to keep the colour tones of all of your imagery uniform. This is great for those of you who like a cohesive Instagram feed!
Best app for creating Stories – Unfold
Do you want to give your Instagram Stories more of a slick and creative feel? Unfold is a brilliant app for quickly creating compelling Story slides. The app itself is free, and some of the more basic templates are also free to use, but if you want something specific they do have additional options for a small fee.
You can add video or imagery to these templates, and can then download the whole folder of slides, or just one slide at a time. This makes it easy to pull together cohesive Stories while you travel or go about your day.
Best app for creating collages – Template
Whether it’s for sharing on your Instagram Stories or main feed, collages can be a great way to make your Instagram imagery more exciting and add a creative element to your content. Template is free to download, with the option for you to buy more sets for a small fee.
Not only can you add your imagery to beautiful templates, but the app also has a gallery option where you can add multiple images. It saves you gallery as three square images that you can then share as a carousel post, or post one after the other to create a uniform line of content across your feed.
Best app for planning content – UNUM
If you want your Instagram feed to have a more uniform and cohesive feel to it, an app to plan out your future posts is a must. UNUM pulls your current Instagram feed into the app and provides 18 free squares above it so you can drop your planned content in and see how it sits alongside what you’ve already posted.
This can be really useful for balancing out your images (for example, spacing out ‘busy’ and more minimal content) and ensuring that the colour themes in each image complement each other. The app also has lots of Story templates that you can use for free, so it’s great for planning Story slides alongside your feed!
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