Welcome to our weekly update on all things influencer marketing, social media and content creation. We like to stay ahead of the curve when it comes to influencer-related things, and instead of keeping all of our findings to ourselves we thought we would share the stories, reports and announcements that we find most fascinating each week. This week the top influencer marketing companies of 2020, TikTok test out a ‘shop now’ button and the Wilking Sisters share the secrets to social media success.
Carry on reading to find out more…
The top influencer marketing companies of 2020
Business of Apps have shared their top influencer marketing companies for 2020 this week. The list includes FanBytes, Viral Nation and Billion Dollar Boy. Was your company included in this update?
TikTok testing out a ‘shop now’ button
TikTok are testing the addition of ‘call to action’ buttons to videos on their platform. This will allow advertisers to feature prominently in videos created by some of TikTok’s biggest influencers. The ad revenue will then be split between TikTok and the influencers.
The Wilking Sisters share the secrets to social media success
Miranda and Melanie are probably best known for their TikTok dance videos, and in totally they have a following of two million. They have shared their seven top tips for success as a social media influencer, including why being yourself is the most important thing to do.
Influencers have mastered working from home, what can we learn from them?
Millions of us across the globe have had to adapt our working lives almost overnight. For many of us the office is now a distant memory and working from home is something we are far more familiar with. Influencers have built their businesses from the comfort of their own homes, so what can we learn from them?
Influencers’ glossy lifestyles lose their shine
The influencer marketing industry has changed dramatically during COVID-19. Luxury press trips and lavish launch events have been replaced with homeware hauls and cosy ‘work from home’ styling videos. How are creators coping with these drastic changes and having to rethink their content?