Welcome to our weekly update on all things influencer marketing, social media and content creation. We like to stay ahead of the curve when it comes to influencer-related things, and instead of keeping all of our findings to ourselves we thought we would share the stories, reports and announcements that we find most fascinating each week. This week why influencer marketing is more than just the influencer, DIY fashion takes off in lockdown and why content is emperor today.
Carry on reading to find out more…
Why influencer marketing is more than just the influencer
While studios and offices are currently closed, many brands are using creators to generate high quality content for them from their homes. This adds a new element to the influencer industry, where engagement and driving sales have previously been the main focus of campaigns.
DIY fashion takes off in lockdown
The fashion industry may have temporarily slowed down due to COVID-19, but Gen Z are keeping busy by upcycling and selling their clothes. Designers, such as Alexander McQueen, Dior and Ganni have also pivoted their usual marketing in favour of Instagram tutorials or challenges, aimed at inspiring consumers to embroider, sketch or style garments at home.
‘If content was king yesterday, it’s emperor today’
Although many influencers are feeling the impact of lockdown on their income, some experts believe we may be entering a golden age of influencer marketing. As many of us spend the majority of our days indoors, social media usage has spiked and consumers are looking for content to watch. This puts influencers in a great position to help brands continue to communicate with their customers during the lockdown.
Could the pandemic push influencer marketing towards virtual avatars?
While some influencers will be able to navigate their way through lockdown and continue to secure brand deals, we may see a rise in virtual avatars being used for campaigns. When living room photoshoots won’t cut it, virtual influencers provide the opportunity to create visuals that aren’t so limited.
Is your digital media ‘earned’ or ‘owned’?
Social media has blurred the lines when it comes to digital media, and it’s now a lot easier for brands to share their message via blog posts, Tweets or Instagram Lives. The important thing is to set your end goal and then decide on whether ‘earned’ or ‘owned’ media will work best for you.
Want to connect with some of the UK’s best influencers and learn more about how to make your mark on social media? Find out how you can showcase at BorderlessLive 2020
You may also be interested in…
- Should you invest in influencers?
- How to network from the comfort of your own home
- Five tips for incorporating influencer marketing into your digital campaigns