Influencer Weekly Update – #13

Influencer Weekly Update – #13

Photo by Daria Shevtsova on Unsplash

Welcome to our weekly update on all things influencer marketing, social media and content creation. We like to stay ahead of the curve when it comes to influencer-related things, and instead of keeping all of our findings to ourselves we thought we would share the stories, reports and announcements that we find most fascinating each week. This week influencers could be used to encourage people to follow social distancing guidelines, fitness influencers encourage home workouts and how brands can work with influencers to recession-proof their image.

Carry on reading to find out more…

Influencers could encourage people to follow social distancing guidelines

Public health bodies could begin using influencers to encourage their followers to follow social distancing guidelines. As people’s resolve to follow the guidelines beings to wane, a peer-to-peer campaign that utilises relatable social media influencers could be the best way to quickly change attitudes.

Fitness influencers encourage home workouts during lockdown

As gyms continue to remain closed, fitness influencers are encouraging their followers to try at-home workouts to keep fit and healthy during lockdown. Simple exercises like burpees, jumping jacks and skipping can be done in the comfort of most people’s homes and don’t require any exercise.

How brands can work with influencers to recession-proof their image

Lots of brands are looking at how COVID-19 will impact future campaign plans, such as summer sales and back-to-school promotions. Historically, it has been show that keeping ad spend up during a recession is best practice and influencers could be a great way for brands to authentically advertise to consumers.

TikTok’s highest paid influencers

It’s no secret that popular creators on YouTube and Instagram can earn an impressive income from their engaging content, and as TikTok has boomed since the beginning of lockdown it’s no surprise that their top creators are also monetising their videos. This list of highest paid TikTok influencers includes Loren Gray, Zach King, BabyAriel and Spencer X.

How two young influencer marketing entrepreneurs have tapped into TikTok

Marketing budgets have been squeezed due to COVID-19, but that doesn’t mean there isn’t opportunity for certain creators. Yoke Network, launched by Jidé Maduako and Mustafa Mohamed in 2018, connects TikTok creators with apps to boost their downloads.

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