Welcome to our weekly update on all things influencer marketing, social media and content creation. We like to stay ahead of the curve when it comes to influencer-related things, and instead of keeping all of our findings to ourselves we thought we would share the stories, reports and announcements that we find most fascinating each week. This week how to measure the impact of influencer marketing, Pinterest makes a push for shoppable content and why social media influencers need to pivot.
Carry on reading to find out more…
Measuring the impact of influencer marketing
While it may be easy to track link clicks or direct sales from working with influencers, what often isn’t measured are the changes in consumer perceptions, offline purchases or brand recall that campaigns can result in. Influencer have created an in-house impact score to measure the true value of each partnership.
Pinterest makes a push for shoppable content
Pinterest have launched a new feature, Shopping Spotlights, which allows users to buy from curations put together by guest editors. These editors include influencers and publishers, such as Who What Wear, Refinery29 and Blair Eadie. The guest editors will make commission on the sales of the products they feature.
Social media influencers need to pivot
While some lockdowns across the globe are being lifted, it is unlikely things will return to normal for quite a while. Therefore, it is necessary for most influencers to pivot their content to ensure it appeals to an audience who are unable to travel and who may have limited funds. That could be sharing more home lifestyle content, rather than luxury travel reviews, or creating cheap meal recipes instead of their usual reviews of restaurants.
Meet TikTok’s new CEO
Kevin Mayer has been announced as the new CEO of TikTok. Until recently Mayer was head of streaming at Disney, where he launched Disney+. It is hoped that he will help the app to rebuild trust with US regulators.
YouTube announces new feature that will remind you when it’s bedtime
YouTube are now giving viewers the option to turn on bedtime reminders. These reminders can be set to interrupt videos that are being watched or go off once the video has ended. Users can also choose to snooze the reminder or dismiss it entirely if they wish. It is hoped that these reminders will help people to take a break from the platform when they need it.