Welcome to our weekly update on all things influencer marketing, social media and content creation. We like to stay ahead of the curve when it comes to influencer-related things, and instead of keeping all of our findings to ourselves we thought we would share the stories, reports and announcements that we find most fascinating each week. This week Instagram will now offer advertising on IGTV, how ‘FitTok’ influencers are using the platform to improve lives and the 4k camera created with influencers in mind.
Carry on reading to find out more…
Instagram ads are coming to IGTV
Instagram have been slow to offer advertising alongside creator’s content until recently. They announced on Wednesday that they would begin to show advertising on the IGTV video app, with the revenue split between creators and the platform.
‘FitTok’ influencers are using their platforms for positive change
TikTok might be all about 15 second videos, but some of the ‘FitTok’ influencers on the platform are looking to have a more meaningful impact on their audience. They’re using their content to make living an active lifestyle more accessible and fun for their viewers.
The 4K camera created just for influencers
The Sony ZV-1 has been created solely to meet the needs of video content creators. It’s capable of taking photos and video shots with a bokeh effect, which sharpens the subject and blurs the background. It also has in-body image stabilisation technology, which allows steady 4k video footage to be captured. These features make it perfect for creators who want to be able to soot high quality content with minimal effort.
Meet some of the 2020 #SephoraSquad
This is the second year Sephora have run their beauty influencer programme and this year there is a noticeable shift towards greater diversity in the creators picked to take part. Squad members are paid for their involvement and will take part in various projects and opportunities with the beauty retailer throughout the year.
Opera Event offers Esports influencers a platform for payday
Growing an engage audience can be hard work for influencers, but that doesn’t mean that smaller channels can’t monetise their content. Opera Event allows Esports influencers to team up with their peers on campaigns, giving advertisers the opportunity to reach a wider audience than if they worked with just one individual.