Welcome to our weekly update on all things influencer marketing, social media and content creation. We like to stay ahead of the curve when it comes to influencer-related things, and instead of keeping all of our findings to ourselves we thought we would share the stories, reports and announcements that we find most fascinating each week. This week black influencers speak out about what brands can do better, tone-deaf influencer marketing is in the spotlight and how to measure influencer marketing ROI.
Carry on reading to find out more…
Black influencers speak out about what brands can do better
Black Lives Matter has dominated social media this week, and black influencers are on the front lines. Some have offered advice for what brands can do better in the future, and others have even called for brands who lack diversity to be boycotted by consumers.
How to measure influencer marketing ROI
There’s no quick and simple way to measure the impact of Influencer Marketing. Forbes Agency Council have shared 11 ways you can gauge the success of each of your campaigns.
Tone-deaf influencer marketing is in the spotlight
As protests continue across the world, it’s no surprise that the majority of influencer marketing campaigns have been put on pause. Coronavirus has already resulted in some brands re-thinking their marketing strategies, and it’s likely that the current protests will also highlight tone-deaf brands.
Will ‘genuine’ influencers reign post-pandemic?
There’s no denying that influencer marketing has been booming over the past few years. With budgets being cut, it’s likely that brands will be more considered with their campaigns. Will this mean those with a genuine connection with their audience will rise to the top?
Making influencer marketing more effective
Previous projections had the influencer industry estimated to become a $15 billion market by 2022, and that was before the rapid rise of TikTok and content creation under quarantine. Applying the basic rules of advertising could be the way to make it more effective.