With so many social media platforms at your fingertips it can be easy to neglect your blog in favour of quick and easy to produce pieces of content. You may think that blogs aren’t as popular as they once were, but they are still highly valuable. Here’s three arguments for the importance of maintaining your blog:
You don’t own your social media platforms
Yep, you read that right. Did you know that your profiles on Facebook, Instagram and YouTube technically belong to the platforms? As soon as you create a profile, or post anything, on a social media platform the content belongs to them.
This is also worth bearing in mind when it comes to monetisation and algorithms. Each social media platform can decide how many of your followers are shown your content, if they’re even shown it at all. Platforms, like YouTube, that allow you to monetise your content can also decide whether or not to approve your content and the rate of pay. When you think about it, this gives them a lot of control over the content you work hard to create.
Maintaining your blog, and regularly posting there, means you have a platform where the content is 100% owned by you. Using SEO, social promotion and mailing lists you can also have more control over how many people see your content. If you have enough traffic you can also monetise your blog, or use affiliate links to earn commission when your readers purchase what you recommend.
You can position yourself as an expert
Want to position yourself as an expert within your field? As useful as social media platforms can be to do this, they are quite limited. For example, Tweets are capped at 280 characters and when articles cite experts you rarely see a link to an Instagram post or TikTok video.
Therefore, if you want to position yourself as an expert the best place to share your expertise is a blog. Within your posts you can link to other trusted publishers, or even relevant posts they you’ve written previously. This adds some depth to your content and means your audience is far more likely to trust what you have to say.
You could also film videos and upload them to YouTube, but the limitation there is that you don’t completely own that content. Having a blog alongside a YouTube channel would also strengthen your authority as it provides a landing page for people to visit to get to know you a bit more and how you have become an expert within your field.
You can boost your traffic using SEO
If low traffic is what’s holding you back from investing time into your blog then why not work on improving your SEO? Applying SEO to your blog as a whole and your individual blog posts will really help to drive some traffic for you.
Once your traffic and Domain Authority improve you could begin to build a business from your blog. With an engaged audience you can create a members club, take on paid collaborations with brands and even earn some income from your affiliate links.
This could be a far more stable option than relying on paid social media partnerships. Social posts can often be vulnerable to algorithm changes or updates, some people have even had their accounts hacked and deleted in the past. If your business is built entirely around a social platform you might want to think about how you can diversify your income. Maintaining your blog and the traffic it receives provides an additional platform that you can monetise.
SEO is something that can easily be applied and will make a real difference to your traffic. You have far more control over your blog than any other platform, so looking after it will only do you good in the long run!