Welcome to our weekly update on all things influencer marketing, social media and content creation. We like to stay ahead of the curve when it comes to influencer-related things, and instead of keeping all of our findings to ourselves we thought we would share the stories, reports and announcements that we find most fascinating each week. This week Lickd partners with Universal on music for YouTubers, influencers set up the Black Travel Alliance and the talent agency that aims to connect TikTok creators and brands.
Carry on reading to find out more…
Lickd partners with Universal
Lickd have announced a deal with Universal for the use of their music in videos created by YouTubers. This pre-cleared music will be available for content creators on the platform to use within their videos without the risk of being de-monetised.
The Black Travel Alliance demand diversity from the travel industry
Black Americans spend roughly $60 billion annually on travel, but there is little to no representation for them when it comes to travel marketing, influencer campaigns and press trips. The Black Travel Alliance is a group of black journalists and creators who are demanding equal opportunities and visibility.
TikTunes to connect creators and brands
Influencer Salvatore DiBenedetto has launched his own talent agency under the name TikTunes. The agency will connect record labels, brands and mobile apps with TikTok creators. The agency will be run by influencers, and there will be no requirement for creators to exclusively work with them.
Social media for small businesses
Most businesses have a social media presence right now, but what can small businesses do to ensure they stand out from the crowd? Three social media stars have shared their advice for building an engaged audience.
Marketers turn to influencers to aid post-pandemic recovery
As influencers have such a direct relationship with consumers, it’s no surprise they’re highly valued by brands. A recent survey by LINQIA has found that while 64% of marketers are now working with a decreased digital budget, 60% of influencer budgets have remained the same, or increased.