Welcome to our weekly update on all things influencer marketing, social media and content creation. We like to stay ahead of the curve when it comes to influencer-related things, and instead of keeping all of our findings to ourselves we thought we would share the stories, reports and announcements that we find most fascinating each week. This week Jenna Marbles quits YouTube, Instant Influencer is renewed for a second season and Karat, the credit card for influencers.
Carry on reading to find out more…
Jenna Marbles quits YouTube
She’s been on the platform for a decade, but Jenna Marble’s time on YouTube has come to an end recently. The social media star announced she would be leaving the platform after being criticised for offensive videos she uploaded in 2011 and 2012. She apologised for her previous content in a video titled ‘A Message’ and there is hope she will return to her channel in the future.
Instant Influencer is renewed for a second season
Instant Influencer, the TV programme that aims to turn contestants into successful influencers has been renewed for a second season. James Charles, the host of the show, took to Twitter to confirm the news and shared his excitement about a second series.
A credit card for content creators?
Karat Black Card is the first credit card to look at social media popularity and income, rather than relying on credit scores, as part of their underwriting criteria. A lot of successful content creators are young, and haven’t had the chance to build up a strong credit profile. The Karat Black Card is issued in partnership with Stripe and is accepted anywhere that Visa is accepted.
Why brands need to jump on influencer marketing right now
Marketing budgets have been squeezed recently, but those who have been able to continue spending on influencer marketing are reaping the rewards. Content creators are able to create engaging content from the comfort of their own homes, and this gives brands the opportunity to stay relevant during these challenging times.
The style influencer changing fashion for people with disabilities
Lauren “Lolo” Spencer was diagnosed with ALS when she was just 14. She uses her social media profile to share her latest outfits and inspire others with disabilities to dress however they want to. Her goal is for people with disabilities to be seen as people first, rather than having their achievements always mentioned alongside their disability.