Welcome to our weekly update on all things influencer marketing, social media and content creation. We like to stay ahead of the curve when it comes to influencer-related things, and instead of keeping all of our findings to ourselves we thought we would share the stories, reports and announcements that we find most fascinating each week. This week an Influencer Marketing Code of Practice launches in Australia, TikTok faces a ban in India and the fashion brand that puts influencer marketing first.
Carry on reading to find out more…
The first Influencer Marketing Code of Practice launches in Australia
The Australian Influencer Marketing Council (AIMCO) has launched a code of practice for influencers who are earning an income from their platforms. The Influencer Marketing Code of Practice will provide marketers and creators with guidelines on the recommended and legal procedures behind influencer campaigns. These guidelines will cover the vetting process, contract considerations, advertising disclosure and reporting metrics.
TikTok facing a ban in India
TikTok, along with 58 other Chinese apps, has been banned in India. The government has stepped in to prevent the app from being used in India due to the fear that it is being used to spy on users. The ban has had a huge impact on the finances of creators who have grown an impressive following on the app.
The fashion brand that puts influencer marketing first
Australian brand White Fox Boutique are not slowing down their influencer campaigns during the pandemic. The fashion brand credit their business success to the millions of followers they have been able to attract on social media. They also believe that putting customers first and partnering with the right influencers has helped them to grow.
Tribe Dynamics, Launches TikTok Tracking Software
TikTok may be banned in India, but it’s still booming across the globe. Tribe Dynamics have launched in-app TikTok tracking features to help brands track mentions and build relationships with the influencers who are already fans of theirs. The software will also identify thousands of influencers on the Tribe Dynamics database and measure engagement on content shared by these influencers to TikTok.
How to use influencer marketing during the pandemic
Influencers are in a unique position. They have direct contact with consumers and are often seen as ‘friends’ but those who follow them. Marketers can use influencers to connect in an authentic and genuine way with consumers, especially when so many people are spending the majority of their time at home and on social media.