Creating Lightroom presets can be a great way to make your blog and social content stand out from the crowd. Not sure where to start? Here’s our advice for creating something unique…
When it comes to editing photos, Lightroom is a popular platform for creators. Not only does it allow you to adjust the light and colours in your images, but you can also save your custom set of edits as a ‘preset’ that you can apply to your images with just one click. There’s a variety of Lightroom presets available via Etsy and blogger shops, but if you want to create something unique for yourself here’s our tips for doing it.
Decide on your vibe
The most important thing to do before you start fiddling around with settings is to decide your vibe. Do you like your images to have a warmer tone? Are your images colourful or more neutral? Jot down some words to describe your vibe. This will help you to develop your aesthetic, which will make creating a preset a lot easier.
If you’re more of a visual person, why not create a Pinterest mood board of images you love? By curating a board you will start to see a pattern in the style and edit of images you enjoy. Pay attention to colour themes and how soft the edit is.
Once you have a strong idea of what you want your images to look like post-edit, you’ll be able to work towards the end result by making subtle changes to your images.
Adjust your settings
Once you’ve settled on a vibe for your photos, it’s time to adjust your image settings to build a preset. Have a play with each setting, increasing and decreasing it until you reach a point where you’re happy with it.
We would suggest beginning with the most basic settings – exposure, contrast, white balance, highlights and shadows. Once you’re happy with these you can begin to play around with the more complex settings like colour mix and texture.
Once you’re happy with the settings, click the three dots at the top right of your screen to copy the settings. Apply them to a few other photos and keep adjusting the settings slightly until you are happy with the way the preset applies to all of your images.
Once you are happy with it, click the three dots again and select ‘create preset’ to save it as a new preset.
Adapt a preset you already love
If you’re really struggling to create Lightroom presets from scratch, why not adapt one that you’ve previously bought? If there’s a preset that already suits you vibe, you could give it some tweaks to tailor it to exactly what you want.
In this case, all you will need to do is apply the preset to your image and then adjust the settings until you are 100% happy with them. Once you are, you can save the preset under whichever name you wish.
One word of warning, we would advise against selling your presets unless you have built them yourself from scratch. Otherwise, you could be seen to be profiting off of someone else’s hard work!
As long as it is just for personal use, edit away and save the custom preset to use on all of your future image. If people ask how you edit you photos you can mention that you adapted a preset you bought, and share the link to the original seller so they can have a play around with it themselves.
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