Welcome to our weekly update on all things influencer marketing, social media and content creation. We like to stay ahead of the curve when it comes to influencer-related things, and instead of keeping all of our findings to ourselves we thought we would share the stories, reports and announcements that we find most fascinating each week. This week Boohoo faces influencer exodus, Influencers have their first trade organisation and why creators need to be able to create for impactful campaigns.
Carry on reading to find out more…
Boohoo faces influencer exodus
After recent revelations about the conditions of their Leicester factories, influencers have begun to turn their backs on Boohoo. £1 billion has been wiped off the firm’s value after it was alleged that workers in their factory are paid as little as £3.50 per hour. Many influencers, including Jayde Pierce, have spoken out to say they will no longer support Boohoo brands.
Influencer has their first trade organisation
The American Influencer Council is a non-profit membership trade association that will fill education gaps and advocate on behalf of Influencers for industry reform. Its first order of business is lobbying the FTC for clear guidelines on how sponsored content should be declared across multiple platforms.
Why creators need to create for impactful campaigns
EOS are handing the wheel to influencers to increase the effectiveness of their TikTok campaigns. They will be ensuring that the creators they work with are able to be as creative as they like when participating in their campaigns. They hope that this will increase engagement with the sponsored content.
UAE social media stars share the reality of their jobs
It’s often thought that an influencer career is easy to come by, and manage. Five UAE influencers have shared the reality of their jobs, and the impact COVID-19 has had on their income. From drops in engagement to marketing budgets being slashed, they’ve shared how the pandemic has impacted their careers.
Travel bloggers warn others to not ask for free holidays
The travel industry has been hugely impacted by COVID-19. It’s likely that the recovery will take a while, and travel bloggers have warned their fellow creators and influencers not to ask for free trips. It’s hoped that by refusing free trips, bloggers can help the travel industry to get back on its feet quicker.