Welcome to our weekly update on all things influencer marketing, social media and content creation. We like to stay ahead of the curve when it comes to influencer-related things, and instead of keeping all of our findings to ourselves we thought we would share the stories, reports and announcements that we find most fascinating each week. This week Google launches Shoploop, the world’s most adorable social media influencer and why COVID-19 has elevated influencer marketing.
Carry on reading to find out more…
Google launches Shoploop
Google’s latest e-commerce initiative is set to shake up the online shopping experience. Shoploop is described as an ‘entertaining new way to shop online’ and will allow consumers to discover (and buy) new products via 90 second videos uploaded by content creators.
The world’s most adorable social media influencer?
Chef Kobe has 2.5 million followers on Instagram, and it’s not hard to see why! The toddler loves to cook (with the help of his parents) and has partnered with Hello Fresh recently. His videos are highly entertaining and will put you in a great mood.
Why COVID-19 has elevated influencer marketing
As lockdowns forced the majority of the world indoors, influencer marketing has become a crucial way for brands to stay relevant and connect in an authentic way. Improved metrics and codes of practice have made measuring the impact of influencer campaigns a lot easier, and Coronavirus has allowed some brands to experiment with more authentic ‘at home’ content.
Singaporean startup Partipost gets $3.5 million
Partipost, a Singaporean-based marketing startup, is aiming to let anyone with a social media profile sign up for influencer campaigns. The $3.5 million investment will allow Partipost to grow their operations within Singapore and expand into Vietnam, the Philippines and Malaysia. Partipost have helped to run 2,500 social media marketing campaigns since launching in 2018.
Practical considerations for working with influencers
Some influencers seem to promote anything, and if you don’t have a strategic approach to how you work with them you could face some backlash. The important thing is to identify if you share the same target audience and ethics.