Welcome to our weekly update on all things influencer marketing, social media and content creation. We like to stay ahead of the curve when it comes to influencer-related things, and instead of keeping all of our findings to ourselves we thought we would share the stories, reports and announcements that we find most fascinating each week. This week Mariam Musa launches a collection with ISAWITFIRST, Instagram launches Reels and Caroline Hirons launches Beauty Backed to aid the struggling beauty industry.
Carry on reading to find out more…
Mariam Musa is the first British black female influencer to launch a solo collection with a fast fashion brand
Influencer collaborations aren’t a new thing when it comes to fast fashion marketing. Mariam Musa’s ISAWITFIRST collection is the first time a British black female influencer has launched a solo collection with a fast fashion brand. Mariam has worked with the brand on styling videos since 2018 and was an ambassador for their Love Island 2019 sponsorship, featuring in the TV and billboard adverts. The collection includes 52 pieces, ranging in price from £8-50.
Instagram launches Reels
Instagram launched Reels to the UK, and countries across the globe, on Thursday this week. The new feature has similarities to TikTok. It allows users to film short video clips within the app, or upload their own clips, and add music before posting it to Reels. Users can also share their Reels on their main feed, increasing the visibility of the clips. It will be interesting to see how popular this new feature is and whether it will offer users a new way to grow their platforms.
Caroline Hirons launches Beauty Backed to aid the struggling beauty industry
Since lockdown the beauty industry has struggled to get back on its feet. Caroline Hirons has launched Beauty Backed, a fundraising campaign, to provide financial aid and support to beauty businesses during the pandemic. The campaign is supported by The British Beauty Council, BABTAC, industry experts and influencers.
Addison Rae unveils clean beauty brand
The 19 year-old has launched her own clean beauty brand this week. Addison Rae has an audience of 53.8 million on TikTok, and her brand will be named ITEM Beauty. It will launch on August 11 with six products including a lengthening mascara, lip oil and brow definer.
Wizards to deploy virtual social media influencer as reporter
With lockdown restricting the amount of people who can be on site for the NBA’s restart, the Wizards are taking a unique approach with a virtual correspondent to produce content and report on games. Liam Nikuro is a computer generate person, and has already amassed an impressive Instagram following.